Category Archives: atoms

Meet Atoms, the minimalist startup shoes you’ll actually wear

Step aside, Allbirds. Atoms come in quarter-sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last two months wearing Atoms every day. They’re the first sneaker classy-looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours. Here’s how Atoms is modernizing the footwear experience: Pick your quarter-size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks Try them on […]

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