Category Archives: Area 120

Google-incubated AdLingo uses chatbot integration to create conversational ads

“Conversational marketing” is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising. The startup is part of Google’s Area 120 incubator, and co-founder and general manager Vic Fatnani said he’s worked on advertising at Google for more than a decade. “One of the things we saw happening was this paradigm shift with users and consumers going towards more of a conversational medium,” he said. “Everything is becoming […]

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