Category Archives: AR

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of what the company does, yes, but the games are part of a bigger picture: they are a springboard, a place to figure out the constraints of what they can do with augmented […]

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Niantic reportedly raising $200M at $3.9B valuation

Pokémon GO creator Niantic is raising a $200 million Series C at a valuation of $3.9 billion, according to a report from Katie Roof at the WSJ. The round is expected to be led by IVP with participation from Samsung and aXiomatic Gaming. The upcoming raise would bring the company’s total funding to $425 million, according to Crunchbase. Niantic’s last round was raised at a $3 billion valuation. TechCrunch has reached out to Niantic for comment. The gaming startup, which has invested significantly in augmented reality technologies, is also […]

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InkHunter heads to YC to build a try-and-buy tattoo marketplace

InkHunter, an augmented reality tattoo try-on app that was born out of a 48-hour hackathon back in the altogether gentler days of 2014, has bagged a place in Y Combinator’s summer 2018 batch, scoring itself the seed accelerator’s standard $120,000 deal in exchange for 7 percent equity. We first covered InkHunter in April 2016 when it had just launched an MVP on iOS and was toying with building a marketplace for tattoo artists. Several months and 2.5 million downloads later, InkHunter launched its Android app, having spent summer 2016 […]

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