Category Archives: Advertising Tech

Urban Airship raises another $25M

Urban Airship has raised $25 million in Series F funding. The company started out as a platform supporting push notifications, but has since expanded to include other marketing channels like email, SMS, mobile wallets and voice assistants. The goal is to be the platform managing messaging and unifying customer data across all these channels. Altogether, Urban Airship said it’s now delivered more than two trillion messages, doubling the number from a year ago. Recent product additions include voice notifications on Amazon Alexa (which is still in beta […]

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Stensul raises $7M to make email creation easier for marketers

Email marketing startup Stensul is announcing that it has raised $7 million. Stensul spun out of founder and CEO Noah Dinkin’s previous company FanBridge. Dinkin explained via email that the startup isn’t competing with the big email service providers — in fact, it integrates with ESPs including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing Cloud and Marketo. Dinkin said that while ESPs include email creation tools, most companies ignore them. Instead, the marketer has to work with specialists like designers, developer and agencies: “That process often […]

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Cheq raises $5M for a proactive, AI-driven approach to safe ad placement

While brand safety and fraud prevention have been big topics in the online ad industry over the past couple years, Cheq CEO Guy Tytunovich argued that “first generation solutions for ad verification” aren’t good enough. The problem, Tytunovich said, is that existing products use sampling to alert advertisers to issues “after the fact.” Compare this to credit card fraud — if the credit card company only alerted you long after the fraud had occurred, “You’re not going to be happy with that kind of answer.” At Cheq, […]

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Marketing startup Influential raises $12M from WME and others

Influential announced today that it has raised $12 million in Series B funding. The funding came from existing investors Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR and Tech Coast Angels, as well as from Hollywood agency WME . Just a couple weeks ago, Influential said it was working with (and had raised money from) WME. The agency is the first to try out a new Influential product called Talent Pro, which gives agents access to social data around a broader pool of talent. Influential founder and […]

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