Category Archives: Advertising Tech

Revcontent names Omar Nicola as its new CEO

Content recommendation company Revcontent has a new chief executive: Omar Nicola, formerly the co-founder of mobile advertising company Kixer. Revcontent’s founder and outgoing CEO John Lemp will remain involved as chairman of the board of directors. “Omar is the perfect choice to take over as CEO of Revcontent, because of his wealth of experience and track record of success as a publisher and a leader of several different advertising technology companies,” Lemp said in a statement. “Founding and building Revcontent has been one of the most rewarding […]

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Acast raises $35M to help podcasters make money

Podcasting has grown tremendously in recent years, and a Stockholm-based company called Acast is looking to help all those podcasters make money. Acast is announcing today that it has raised $35 million in Series C funding, bringing its total funding to more than $67 million. Investors in the round include AP1 (which manages some of the capital in Sweden’s national income pension system), as well as Swedbank Robur funds Ny Teknik and Microcap. Ross Adams, who became Acast’s CEO last fall, told me that the money will […]

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Uber Eats test lets restaurants trade discounts for ranking boost

Uber Eats has effectively invented its own native ad unit. Uber confirmed to TechCrunch that a test quietly running in markets around India allows restaurants to bundle several food items together and sell them at a discounted price in exchange for promoted placement by Uber Eats in a featured section of local “Specials.” In some cases, restaurants foot the cost of the discount, while in others Uber pays for the discounts. The Uber Specials feature demonstrates the massive leverage awarded to food delivery apps that aggregate restaurants. […]

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The economics and tradeoffs of ad-funded smart city tech

In order to have innovative smart city applications, cities first need to build out the connected infrastructure, which can be a costly, lengthy, and politicized process. Third-parties are helping build infrastructure at no cost to cities by paying for projects entirely through advertising placements on the new equipment. I try to dig into the economics of ad-funded smart city projects to better understand what types of infrastructure can be built under an ad-funded model, the benefits the strategy provides to cities, and the non-obvious costs cities have to […]

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Piano teams up with True[x] to combine advertising and paywalls

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. Now Piano and True[x] say they’ve found a more effective way to monetize the rest of the audience, without threatening crucial subscription revenue. Piano is a company that’s built a range of publisher tools, including paywall and subscription management. True[X], meanwhile, is an adtech company that was acquired by 21st Century Fox a few […]

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iHeartMedia to acquire radio adtech company Jelli

Radio giant iHeartMedia announced today that it’s reached an agreement to acquire Jelli, a company bringing programmatic ad-buying to radio broadcasters. In fact, iHeartMedia was already working with Jelli to allow businesses to use programmatic tools to buy advertising on the company’s 850 broadcast radio stations. iHeartMedia also invested in Jelli’s most recent funding round. As a result of the deal, the Jelli team in Silicon Valley will become iHeartMedia’s main adtech operation, and it will still be led by CEO Michael Dougherty. At the same time, […]

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Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality. Director of Communications Liz Goodno described this as “the largest digital sneaker event of the year.” The company says it will be offering more than 1,000 prizes, including sneakers like the Air Jordan 1 Retro High OG Shattered Backboard, KAWSx Air Jordan 4 Retro Black, Pharrell x BBC x NMD Human Race Trail Heart/Mind, plus curated sneaker […]

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AdRoll expands its B2B data and tech by acquiring Growlabs

AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year. The company says that by marrying its artificial intelligence technology with Growlabs’ database of 12 million companies and 320 million business identities, as well as the startup’s lead generation and sales automation tools, it can help customers […]

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Edo raises $12M to measure TV ad effectiveness

Edo, an ad analytics startup founded by Daniel Nadler and actor Edward Norton, announced today that it has raised $12 million in Series A funding. Nadler and Norton have both had startup success before — Nadler co-founded and led Kensho, which S&P Global acquired for $550 million. Norton invested in Kensho and co-founded CrowdRise, which was acquired by GoFundMe. Even so, ad analytics might seem like an arcane industry for an actor/filmmaker to want to tackle. However, Norton said he was actually the one to convince Nadler […]

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Influencer marketing startup Mavrck raises another $5.8M

Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused on helping brands work with “micro-influencers” who were already using their products. Now it describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process. Last month, Mavrck announced new features for Pinterest, where it’s now an official marketing partner. It also says it’s been doing more to improve measurement and […]

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