Category Archives: adaptly

Accenture will acquire digital ad company Adaptly

Accenture announced today that it’s reached an agreement to acquire Adaptly. The digital advertising company launched in 2010 with self-serve tools for running ads across different social networks. In a blog post about the acquisition, co-founder and CEO Nikhil Sethi wrote that the company’s mission hasn’t changed, but it has expanded to support Google and Amazon’s ad platforms, while also introducing “several creative technology solutions that make our media buying work harder.” While Adaptly has mostly stayed out of the headlines for the past few years, the […]

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